MobiName started with a frustration every domain investor knows: the tools that claim to value a name hand you a single number with no explanation. Is it based on real sales? On traffic? On a keyword's search volume? You can't tell — so you can't trust it, and you certainly can't defend it to a buyer or a boss.
We built MobiName around a simple principle: show your work. Every estimate we produce is traceable back to actual, recorded domain sales. When we say a name is worth a certain range, you can click through and see the comparable transactions that justify it — the domains, the prices, the venues and the dates.
How the estimate is built
A domain name is not a random string; it's a combination of words, each with its own market. We break a name into those words, match each against a database of tens of thousands of sales, and measure how liquid each word's market really is. A name is only as strong as its weakest word — a beautiful phrase built on a word that never sells is a poor investment, and our statistics make that visible.
On top of that evidence layer sits an optional AI agent that reasons like a domain investor. It doesn't invent numbers; it's anchored to the statistics we computed and asked to make one honest call — buy, watch, or pass — with the acquisition cost, resale range and risks spelled out.
Who it's for
Domain investors pricing acquisitions and flips, brokers justifying asks, founders deciding what a brand is worth, and anyone who has ever stared at a name and wondered "is this a good deal?" MobiName replaces the gut feeling with a defensible number.
Our data
Our comparable-sales dataset is a core asset, and we treat it that way. It lives in a private database — never as a downloadable file — and powers the product without being exposed. That protects both the integrity of your appraisals and the work that went into assembling it.
"Price is what you pay; value is what you get." We built MobiName so you can tell the two apart.
Have a question or an idea? We'd love to hear it — get in touch.